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Senior Marketing Manager, Retention & Loyalty
CARMEL IN 46082
Category: Other
  • Your pay will be discussed at your interview

Job code: lhw-e0-90674367

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Wyndham Destinations

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Summary

  Job posted:   Thu Jun 7, 2018
  Distance to work:   ? miles
       
  2 Views, 0 Applications  
 
Senior Marketing Manager, Retention & Loyalty
The Senior Marketing Manager, Retention & Loyalty is
responsible for the flawless ongoing execution of RCI's New Member Onboarding,
Retention and Loyalty strategies. The Manager will actively participate in optimizing
these strategies through an aggressive testing calendar across all channels (Email,
Direct Mail, Telemarketing, Digital and Social). The Senior Manager will report
to the Senior. Director of Retention & Loyalty.





S/he will ensure that all current and future programs/products support
and help us achieve the New Member, Retention and Loyalty targets. With a
renewed focus on the New Member experience, the Senior Manager will be in a
high visibility role with additional exposure to senior leadership.





The Senior Manager will own the campaign planning process and will
coordinate multiple projects simultaneously while working under changing
priorities. This individual must be a self-starter who can successfully interact
with internal staff as well as manage external relationships with vendors,
ensuring timely delivery/mail of campaigns. S/he will be a key contributor in helping
to drive New Member engagement and retention metrics and must show confidence
working with Director level and above executives across multiple departments
(most notably Finance and Contact Center). The Senior Manager is expected to be
innovative, someone who will frequently bring new test ideas to the forefront.
S/he must be able to take these new ideas from inception through completion to
improve New Member, retention, and loyalty metrics.





RCI is looking for a fast paced, high potential candidate that is
hungry to make a major impact on the business through innovation, dedication,
attention to detail, and a passion to get the job done.





Responsibilities:




+ Manage proactive retention effortsfor members in all phases of the renewal lifecycle.

+ Manage day-to-day new memberonboarding process and program, ensuring all marketing campaigns andcollateral are properly executed.

+ Manage the omni-channel contactstreams for both new and expiring/expired members, including email,direct mail, telemarketing, digital & social campaigns.

+ Responsible for all campaignelements including providing strong creative/copy direction to the VisualCommunications team, as well as managing the print fulfillment, email anddigital vendor relationships.

+ Formulate ideas on how to drivenew member registration, activation and retention rates.

+ Responsible for annual budgetbuild, campaign expense management and monthly accrual/true-up process.

+ Work with Analytics team to ensureall campaign level reporting is accurate and meaningful.

+ Oversee all marketing initiativesfor the RCI Elite Rewards co-branded credit card - work closely with cardpartners to reinforce value prop, grow everyday spend, and encouragepoint redemption

+ Manage all aspects of RCI Gold& Platinum membership tier marketing - monitor all acquisition andretention KPIs and adjust marketing appropriately to grow these highertiers of membership and encourage benefit usage

+ Drive membership automatic renewalpenetration within current marketing as well as ad hoc initiatives tosolidify the member base and improve overall retention

+ Partner with modeling team to properlyimplement testing agenda. An understanding of what constitutes a validtest is crucial.

+ Present performance data andinsight to full Marketing team.

+ Partner with global regions toleverage best practices and share learnings.

+ Provide direction and leadershipto two direct reports.


+ Bachelor's degree,preferably in marketing

+ Minimum 5+ yearsmarketing experience with retention and loyalty direct marketing experience preferred

+ Deep understandingof test design across multiple channels (Direct Mail, Email,Telemarketing, Digital, Social)

+ 3+ yearsexperience building budgets and 'truing-up' expenses on a monthly basis

+ Ability to workunder tight timelines and deliver on-time results

+ Creative andanalytical; independent thinker and idea generator

+ Must becomfortable being the 'go-to' person for everyday questions from other RCIdepartments and external vendors

+ Must be fluent inExcel and Power Point

+ Strong work ethicwith a passion/desire to outperform annual goals

+ Strong written andoral communication skills

+ Strong attentionto detail and well-organized; multi-tasker

+ Solid team player

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